The 'Get This Card' campaign features six original illustrations by world renowned New Yorker cartoonist, Lee Lorenz. The campaign depicts the most common complaints voiced by other travel credit card holders. The brief was to break through the clutter both visually and in tonality and what better way then though simple language and sophisticated artistic craftsmanship.  

The direction has since evolved but it still maintains the established art direction. 

WestJet RBC Mastercard