Prevnar 13 is a vaccine that helps to prevent pneumococcal pneumonia. Typically it affects ages of 65+, when infected by the disease patients are restricted from going outside and unable to live out their golden years. 

Working with both Pfizer and The Ontario Lung Association to generate awareness about the treatment we used our PR spokesperson Pinball Clemons to create an original video and social content around the #Grounded campaign.

Production Partner: Blind Luck Pictures