Metastatic breast cancer (mBC) is a fatal disease with no cure. Women with mBC feel isolated, and excluded from the pink breast cancer conversation. We needed to tell their story.

We developed a bilingual integrated campaign that began as a social experiment and has evolved year after year. Nurturing relationships with women directly affected by the disease brought and authentic light to an emotional disease. 

2+ million video views

#mbctime

mbctime.ca

Production Partner: VMG Cinematic 

In loving memory of Teva Harrison.