IPF is a progressive and fatal lung disease with half the patients dying within 3 years of diagnosis. There is no cure. Boehringer Ingelheim and the Canadian Pulmonary Fibrosis Foundation work together to raise awareness about the disease.

In 2015 we created a gif generating website called the Giffing Booth to help Kiss IPF Goodbye. Each gif created lead to a donation to IPF research. Together with our spokesperson, NBA star, Nik Stauskas we created a campaign that generated over 34M impressions nationally. 

http://kissipfgoodbye.com/