Through this campaign we want to remind Canadians of the wonder you once felt stepping into an airport for the very first time.
#wondertakesflight
Writer: Greg Grey
Production Studio: Nimble
Director: Melanie Chung
DOP: Jackson Parrell
Metastatic breast cancer (mBC) is a fatal disease with no cure. Women with mBC feel isolated, and excluded from the pink breast cancer conversation. We needed to tell their story.
We developed a bilingual integrated campaign that began as a social experiment and has evolved year after year. Nurturing relationships with women directly affected by the disease brought and authentic light to an emotional disease.
2+ million video views
#mbctime
Production Partner: VMG Cinematic
In loving memory of Teva Harrison.
To launch a new indication of the Novo Nordisk diabetes portfolio we were asked to create compelling content to tell the story about the impact cardio vascular health has on a diabetes patient. We partnered with the Heart & Stroke Foundation as well as Diabetes Canada to spark a new conversation.
81k video views
Video Production Partner: Brought to you by
IPF is a progressive and fatal lung disease with half the patients dying within 3 years of diagnosis. There is no cure. Boehringer Ingelheim and the Canadian Pulmonary Fibrosis Foundation work together to raise awareness about the disease.
In 2015 we created a gif generating website called the Giffing Booth to help Kiss IPF Goodbye. Each gif created lead to a donation to IPF research. Together with our spokesperson, NBA star, Nik Stauskas we created a campaign that generated over 34M impressions nationally.
Prevnar 13 is a vaccine that helps to prevent pneumococcal pneumonia. Typically it affects ages of 65+, when infected by the disease patients are restricted from going outside and unable to live out their golden years.
Working with both Pfizer and The Ontario Lung Association to generate awareness about the treatment we used our PR spokesperson Pinball Clemons to create an original video and social content around the #Grounded campaign.
Production Partner: Blind Luck Pictures
To protect children from pneumococcal pneumonia it requires three vaccinations of Prevnar 13. We developed a campaign that would trigger parents with young children to never forget the third vaccine by using iconic childrens stories to tell ours.
Celebrating the people who make a difference is the premise for this campaign. It was born from the connection to WestJet's own caring culture. Sharing these such stories servers as inspiration for what WestJet does every day, and that is, to go above and beyond.
7+ million video views
To celebrate NATIONAL's 40th birthday as well as their swanky new office space we created the ultimate mid-life crisis party. Complete with a tattoo parlour, selfie sticks and celebrity cut outs. Paying homage to our clients, they were featured in the invites.
A video was created as a follow up for clients.
During the process of the rebrand, the design and development of WestJet's first app happened simultaneously. As part of the rebranding team I collaborated in the designing of the app and in particular the launch campaign.
As part of the Chrysler team there were opportunities to work on car launches, OOH, digital and dealer ads.
The campaign was designed to celebrate the launch of a new brewing facility in Nova Scotia. A series of teaser pieces were created to stir enigma around the campaign. What followed were retail pieces and an interactive app where fans of the beer would go hunted for the beer off the shores of Nova Scotia in search of discounts.
WestJet's young and fun demeanour lent itself creating a vibrant rebrand. The new template celebrates their delta and elevates their main brand colour, teal, to another level.
The journey of the rebrand span across retail and digital templates to use of photography and formulating guidelines that were clear and consise for anyone to follow.
Featured is a sample from the book itself and some templates created.
The launch of the Vacations sector set out to show the strength of WestJet's high level of customer satisfaction. With the media available the opportunity to create an integrated campaign lent itself to ambient work as well as new opportunities with Songza for instance.
The 'Get This Card' campaign features six original illustrations by world renowned New Yorker cartoonist, Lee Lorenz. The campaign depicts the most common complaints voiced by other travel credit card holders. The brief was to break through the clutter both visually and in tonality and what better way then though simple language and sophisticated artistic craftsmanship.
The direction has since evolved but it still maintains the established art direction.
With the introduction of their colourful new tiers, WestJet Rewards is making a statement with their improved program. Turning business into pleasure is the primary focus of this digital heavy campaign.
Bringing awareness to adoption at Toronto Animal Services, this digital interactive dog-walking simulator entices Torontonians to take adoptable dogs for a virtual walk, while updating in real-time the new dogs that need a home.
Branding a business is privilege, it takes time to understand the vision, allow it to breathe then express that in design that is timeless. Whether I brand a restaurant or a holding company, each is treated as an individual.
Brand Identity and website build: butchies.ca
Brand Identity: avenir.global
Brand Identity: advertisingweek.ca
Brand Identity: turnsmithjewelry.com
Brand Identity and website build: alexisgallery.com
